Podcasting is the perfect medium for building a following of adoring potential customers and clients, but that doesn't mean it's the right step for you at this time. Find out whether or not you and your business are actually ready for a podcast.

There are three key things that should be kept in mind when making every single decision for your show to ensure it's a success and these will each be broken down for you.

Podcasting as part of a services-based business is not the same as podcasting for the fun of it. There are some things you'll need to avoid or do differently and we'll cover all of them.

A podcast is one of the absolute best ways to position yourself as an authority figure in your niche, especially if it's a crowded one. You'll find out exactly how to do this with your podcast.

It doesn't take a million downloads to have a successful podcast; which is good because most podcasters will never come close to that. So, we'll discuss what real success can look like for your podcast and mean for your business.

You're not starting a podcast because you need another passion project or hobby. That's why we'll discuss exactly how to market your products and services so the podcast brings in leads and/or sales.